Advanced Diploma of Marketing (BSB60515)
The Advanced Diploma of Marketing (BSB60515) reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation.
They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field.
Graduates of the Advanced Diploma of Marketing (BSB60515) are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.
Units Of Competency
BSBMKG603 Manage the Marketing Process
BSBMGT616 Develop and Implement Strategic Plans
BSBMGT617 Develop and Implement a Business Plan
BSBMKG607 Manage Market Research
BSBINN601 Lead and Manage Organisational Change
BSBINM601 Manage Knowledge and Information
BSBMKG609 Develop a Marketing Plan
BSBMKG608 Develop Organisational Marketing Objectives